Business Intelligence is a brilliant theory, but poorly executed today in most of Corporate America. At it's core, business intelligence has a 4 step value stream:
a) Get lots of dataIronically, a Deloitte guy who writes about BI for a living missed the 4th step in a big way(and admits to it). Can you read the below chart and make any sense of what the takeways are?
b) Manipulate it
c) Identify compelling insights
d) Display the insights in a format that helps others understand them
I'm continually amazed by people (typically engineers) who spend incredible amounts of time in steps 1-3, and then stop. It's like getting a girl back home at your place after a successful date, having her clothes half off, and then falling asleep before getting to the main event.
Maybe that's why consultants like me still have jobs; to make data look pretty.