Sent in by a reader...
"My visit started with meeting the President of XXX. We had a fascinating dialogue about XXX's strategies for global expansion - in both the YYY and ZZZ sectors - and the balance between current imperatives and longer term globalisation trends. We honed in on the importance of being "authentically local" as a critical success factor, which has played out in a win in India and the challenges they have in deciding where to place their geographic bets. They have a similar need to reinforce long term relationship development versus campaigns or transactions, which is analogous to our own drive toward client centricity. We also discussed the importance of the expansion of their services business as a counter to lower sales as well as the very active management of their pipeline given the volatility of their customer base. XXX is an account where we have taken a steady approach over the past couple of years to develop C-suite relationships and it is clear we have an interesting platform for the future." - Internal Communique of a major consultancyWhat the hell does all this mean?
