"But the economic downturn hasn’t shelved expansion plans for career Web site Vault.com, which on Tuesday, June 23, unveiled a multimillion-dollar revamp." - Workforce Mangement.com
Vault.com Traffic Popularity, from Alexa.com. Note the log scale.
"The new Vault represents the first major redesign of the site since 2001. Late in 2007, private equity firm Veronis Suhler Stevenson (VSS) purchased a majority stake in the successful career information company. At the same time, Mr. Sorenson, a media industry veteran of NBC, CBS and Fox, took the Vault helm. Mr. Sorenson is charged with unlocking the considerable potential of the brand and business – and taking it to the next level of growth.They got their spike in demand, only it went in the wrong direction. The PE guys are going to be pissed that they got suckered into re-upping; I wish I could see the business case justification on this one.
VSS, a New York-based media-focused investment firm, has further capitalized the company since the purchase to underwrite the additional investment in technology.
" - Business Wire
I suspect the poor design, slow performance, and frequent shutdowns can be traced to nobody working the linkages between the executives who were strategically visioning and the programmers who had to execute on it. The sad part is, the programmers will probably get the blame when it's really the executives' fault. Guess who made sure the links are cornflower blue?
If Naomi Newman is reading this, give us the inside scoop. Who fucked up?
