I wouldn't let a 22-year old analyst get away with publishing a chart like this. What stupidity.
Stephen Few's commenters excoriate this chart, rightfully so:
"BO is not a business "intelligence" tool. It is a presentation tool, overly simplistic in capability and overly complicated in execution. It lacks functionality and an efficient UI, and is overpriced." - Andy Holaday
"It's a cascading hierarchy of awfulness, which almost makes it challenging to critique!" - Tim Wilson
"But it’s not just the people with the purse strings who will buy something because its a) pretty, b) expensive and c) they’ve heard of it." - N Barrett